Case Study: Moonbase Capital builds credibility and raises investor interest with Yay!Starter Marketing

Moonbase Capital generates £450,000 in committed investment with Yay!Starter Marketing

The customer, Moonbase Capital, is an early-stage search funds specialist. As a new fund with no digital presence, their challenge was to quickly build credibility and awareness within the niche private equity and search fund ecosystem to attract investors and searchers, all aligned to tight capital-raising timelines. They engaged the vendor, Yay!Starter Marketing, for a comprehensive marketing campaign.

Yay!Starter Marketing developed a launch strategy that included producing high-value thought leadership content and executing targeted LinkedIn outreach. They designed and ran two high-performing webinar campaigns. This solution generated 18 qualified leads and resulted in an estimated £450,000 in committed investment from investor meetings, all achieved with zero paid media spend.

Moonbase Capital