Case Study: Mattel achieves 118% online sales growth with Yay!Starter Marketing

Mattel boosts online product sales 118% with Yay!Starter Marketing

The global toy manufacturer Mattel faced the challenge of scaling its customer acquisition during highly seasonal demand peaks without increasing its cost per acquisition. Intense competition and short conversion windows required fast-moving, data-led optimization to remain profitable. Yay!Starter Marketing was engaged to address this.

Yay!Starter Marketing built campaign structures by product category and implemented aggressive prospecting combined with retargeting. They optimized Shopping and Search campaigns in real time and dynamically shifted budget toward the highest-performing product lines. This solution delivered a 118% increase in online sales and a 4.1x Return on Ad Spend, while reducing cost per acquisition by 38%.

Mattel