Case Study: MapStand drives £6M pipeline with Yay!Starter Marketing

MapStand generates ~£6,000,000 pipeline with Yay!Starter Marketing

MapStand, an energy sector geospatial intelligence platform, faced a challenge due to its lack of an internal marketing team and underutilized HubSpot subscription. Without a structured demand generation function or sales process, they needed to boost customer engagement and generate qualified leads. They partnered with Yay!Starter Marketing to address these issues.

Yay!Starter Marketing implemented a comprehensive solution, building HubSpot automation workflows for lifecycle engagement and executing targeted webinar programs. They launched sales outreach initiatives and developed enablement assets to support the sales team. This strategy delivered significant results for MapStand, including 12 qualified sales meetings and the generation of a ~£6,000,000 revenue pipeline. Yay!Starter also helped increase webinar registrations to over 100 per event and boosted customer engagement by 20%.

MapStand