Case Study: LIAA generates qualified B2B leads and sales conversations with Yay!Starter Marketing

LIAA generates 27 qualified B2B leads with Yay!Starter Marketing

The customer, LIAA (Latvia's national Investment & Development Agency), faced the challenge of limited brand recognition in the UK market and needed to generate qualified leads for its trade events within a specific timeframe. To address this, they worked with vendor Yay!Starter Marketing on an integrated outbound program.

Yay!Starter Marketing implemented a solution involving persona development, a combined email and LinkedIn outreach program, and a weekly content schedule. This approach generated 27 qualified B2B leads and 13 sales conversations, creating a potential economic pipeline of approximately £3.9 million for LIAA.

LIAA