Case Study: Ladbrokes PLC achieves profitable high-volume budget control with Yay!Starter Marketing

Ladbrokes PLC manages £700,000 monthly acquisition budgets with Yay!Starter Marketing

ladbrokes plc, one of the uk's largest gaming and sports betting brands, faced the challenge of profitably acquiring customers at a massive scale while managing a high-volume monthly budget of £700,000. Operating in a heavily regulated and volatile environment, they needed to move beyond simple cpa targets to deeper metrics like ltv and payback, all while coordinating across complex internal teams. Yay!Starter Marketing was engaged to address these difficulties in forecasting and optimisation.

Yay!Starter Marketing managed the budget across Google, Yahoo, Bing, Facebook, and display networks, using Marin Software to automate and refine cross-channel campaigns. They optimized daily for profitable acquisition, conducted detailed ltv and roi analysis, and partnered with product teams to capitalize on sporting events. As a result, Yay!Starter successfully managed the £700,000 monthly budget, delivering consistent acquisition volumes and improved campaign profitability for ladbrokes plc.

Ladbrokes PLC