Case Study: Knight Frank achieves 312 qualified property enquiries with Yay!Starter Marketing

Knight Frank boosts qualified property enquiries by 312 with Yay!Starter Marketing

Knight Frank, a global property consultancy specializing in residential sales and new-build developments, faced a challenge with its heavy dependence on high-cost property portals like Rightmove and Zoopla. This led to inconsistent enquiry flow, poor attribution, and limited control over targeting. They partnered with Yay!Starter Marketing to improve their high-value lead generation.

Yay!Starter Marketing built tailored campaigns for each development, launching hyper-localized Google Search and Meta campaigns focused on buyer intent and lifestyle positioning. They created dedicated landing pages and implemented lead scoring and qualification rules. The solution delivered 312 qualified enquiries, influenced a sales pipeline of over £18.5M, and reduced cost per qualified enquiry by 41% for Knight Frank.

Knight Frank