Case Study: Jumia achieves scalable ad account performance with Yay!Starter Marketing

Jumia scales advertising accounts across multiple verticals with Yay!Starter Marketing

Yay!Starter Marketing provided strategic consultancy and account restructuring services for Jumia, one of Africa's largest eCommerce platforms. The challenge was a lack of cohesive strategy across Jumia's diverse digital acquisition accounts, which included no rigorous testing framework and required stronger strategic positioning within highly competitive African markets.

Yay!Starter fully restructured Jumia's advertising accounts across all categories, expanding its keyword portfolio and reorganizing ad groups for improved relevance and scale. The vendor implemented structured testing for keywords, creative, and landing pages while managing budgets to meet target ROI. This overhaul delivered improved scalability and consistent, transparent reporting to Jumia's senior stakeholders.

Jumia