Case Study: ITESOFT achieves 23 qualified sales meetings and £575,000 pipeline with Yay!Starter Marketing

ITESOFT books 23 qualified sales meetings in 2 months with Yay!Starter Marketing

ITESOFT, a French automation company providing AI-powered Accounts Payable SaaS solutions, faced challenges with falling lead quality, ineffective cold calling, and a lack of scalable digital lead generation. Yay!Starter Marketing was engaged to build a strong sales pipeline and increase marketing's profit contribution.

Yay!Starter Marketing implemented scalable inbound and outbound demand engines using webinars, LinkedIn Ads, and email, while also building automated nurture paths. This shift enabled a move from cold calling to digital lead generation. The results included 23 qualified sales meetings booked within two months and a pipeline generated of approximately £575,000.

ITESOFT