Case Study: HCA Healthcare achieves in-house paid media efficiency with Yay!Starter Marketing

HCA Healthcare restructures £100,000+ monthly paid media with Yay!Starter Marketing

HCA Healthcare, one of the world's largest private hospital groups, faced the challenge of transitioning its paid media efforts from a large external agency to an internal team. Their existing account architecture on platforms like Google and Meta lacked efficiency and clear reporting, and they needed a robust attribution model. They partnered with Yay!Starter Marketing to manage this complex in-house transition and restructure.

Yay!Starter Marketing successfully managed the full handover and completely restructured the paid social and search accounts across Google, Meta, and LinkedIn. They built new attribution models and established best-practice processes and reporting frameworks. This enabled HCA Healthcare's internal team to operate efficiently with full strategic control over their £100,000+ monthly budgets and accurately attribute revenue across channels.

HCA Healthcare