Case Study: FIS Solutions achieves 15 qualified sales meetings in one month with Yay!Starter Marketing

FIS Solutions books 15 qualified meetings in month one with Yay!Starter Marketing

The customer, FIS Solutions, a commercial lending software provider, faced a challenge after over a decade of operating without dedicated marketing. With no ideal customer profile, reliance solely on referrals, and limited brand visibility, they needed to quickly generate qualified outbound sales traction in a competitive FinTech landscape. They engaged Yay!Starter Marketing to address this.

Yay!Starter Marketing implemented a full organic strategy, beginning with a workshop to identify the ideal customer profile and map the decision-making chain. They launched a targeted LinkedIn and email outreach campaign with tailored messaging, which they optimized daily. The solution delivered by Yay!Starter Marketing resulted in 15 qualified sales meetings booked in the first month and generated a €300,000 pipeline without any paid media spend.

FIS Solutions