Case Study: EtonX (Eton College) achieves profitable global student acquisition with Yay!Starter Marketing

Eton College (EtonX) acquires 800+ students at £22 CPA with Yay!Starter Marketing

EtonX, a digital education initiative by Eton College, faced the challenge of launching a new category of online soft skills courses for teens during COVID lockdowns. They needed to rapidly educate a global market of students and parents, navigate varied international audiences, and achieve highly cost-efficient customer acquisition at scale. They engaged Yay!Starter Marketing to manage their paid acquisition campaigns.

Yay!Starter implemented 18 paid social campaigns across 10 countries, tailoring messaging for parents and students and localizing content for different cultures and languages. The solution utilized multiple platforms, including Facebook, Google Ads, and local networks like VK and Yandex. This strategy acquired over 800 new student users with a highly profitable cost per acquisition of £22 against a £229 course value, successfully validating the product's viability in new international markets.

Eton College (EtonX)