Case Study: Ennismore Hotels achieves 3x ROAS growth with Yay!Starter Marketing

Ennismore Hotels boosts ROAS from 2 to 6 with Yay!Starter Marketing

ennismore hotels, a luxury hospitality and retail company, faced challenges in improving its return on ad spend to justify its large-scale media expenditure. Their paid media channels were underperforming, budgets were fragmented across regions, and they lacked an advanced bidding strategy. Yay!Starter Marketing was engaged to develop a data-driven performance framework.

Yay!Starter implemented full-funnel paid media strategies across search, social, display, and programmatic channels. They reallocated budgets dynamically, used advanced bidding tools, and built granular dashboards for optimization. As a result, Yay!Starter helped ennismore hotels increase its ROAS from 2 to 6 and achieve a 200% uplift in paid media profitability while managing multi-market budgets across EMEA and APAC.

Ennismore Hotels