Case Study: Villoid reduces return rates with yayloh Nudge

How Villoid uses yayloh’s Nudge to Cut Return Rates

Villoid, a leading Norwegian online fashion retailer, faced a high rate of returns primarily caused by inconsistent sizing across its many partner brands. Manually tracking return reasons and updating sizing guidance was an inefficient and time-consuming process for their team. This challenge negatively impacted customer satisfaction and placed a strain on their customer service resources. They turned to yayloh and its product Nudge to address this issue.

yayloh's Nudge solution automated the analysis of return data to identify products with sizing issues. It then provided real-time suggestions to update sizing recommendations on product pages, which were approved by Villoid's team. This implementation led to a dramatic reduction in return rates, including one example where returns for a specific dress dropped from 52% to 21%. The process also saved Villoid 83% of the time previously spent on manual updates and reduced the average return rate by 14 percentage points.

Villoid

Pernille Vold

Data & Analyst Engineer