Case Study: ZSC Lions boosts fan engagement and digital revenue with yawave

ZSC Lions - Customer Case Study

ZSC Lions, a top Swiss ice hockey club, wanted to modernize its fan experience and digital transformation across fans, sponsors, media, and employees. The club needed a clearer end-to-end digital journey, better use of fan data, more news reach and engagement with limited resources, and a way to connect its website, ticketing, shop, and other touchpoints. yawave supported ZSC Lions with strategic consulting and its Fan Interaction Suite to help define the future fan experience and digital architecture.

yawave implemented a new digital platform centered on a Typo3 website with the yawave Fan Interaction Suite as the backend, plus content hub, live ticker, contact management, MyLions area, and integrations with Microsoft Dynamics and Microsoft Azure SSO. The solution enabled centralized content management, fan data handling, and measurable interaction tracking across channels. In the first six months after go-live, ZSC Lions saw website traffic increase by 2.7x, generated 367k interactions, and achieved a 10x increase in revenue from digital marketing.

ZSC Lions

Romano Caviezel

Chief Transformation Officer