Case Study: FC Luzern achieves greater fan engagement and digital efficiency with yawave

FC Luzern - Customer Case Study

FC Luzern partnered with yawave to modernize its digital fan experience and make marketing and communications more efficient without adding resources. The club needed a consistent physical and digital journey for fans, more news output, better self-sufficient workflows for employees, a more fan-centric website, and centralized fan data to support personalization.

yawave helped FC Luzern replace its legacy website with a WordPress platform integrated with the yawave Fan Interaction Suite, including a Content Hub, live ticker, interaction tools, and contact management connected to Sportradar data. With automated content categorization and centralized campaign management, FC Luzern achieved 150% more efficiency in fan communication, 2.9 million interactions on its own website, and a 7x increase in digital marketing revenue.

FC Luzern

Markus Krienbühl

Head of Media & Communication