Case Study: FC Luzern boosts fan engagement and efficiency with yawave

FC Luzern boosts digital marketing revenue 7x with yawave

FC Luzern, a Swiss Superliga soccer club, faced the challenge of operating with limited financial and human resources while trying to increase fan engagement and streamline its marketing and communications processes. They needed an efficient way to generate and manage content, capture fan interactions, and handle data centrally without relying on external partners for every task. To solve this, they turned to the vendor yawave and its User Interaction Suite.

yawave provided an integrated marketing and communications solution that included self-configurable tools for forms, payments, and fan voting. This allowed FC Luzern to quickly react to events, generate valuable fan data, and trigger automated follow-up communications. The results were significant, with yawave enabling a 7x increase in digital marketing revenue and a 150% boost in operational efficiency, all achieved without adding new personnel.

FC Luzern