Case Study: Cantonal Hospital Baden achieves greater reach and more efficient content marketing with yawave

Cantonal Hospital Baden - Customer Case Study

Baden Cantonal Hospital, a major public hospital in the Canton of Aargau with more than 2,500 employees, wanted to strengthen its digital marketing and content marketing to support cross-channel communication and improve marketing efficiency as it prepared for a major new building. It worked with yawave and its content hub to centralize content and streamline distribution.

yawave helped KSB build a content hub-based workflow that fed newsletters, social media, and blog content, including B2B and B2C newsletter templates, personalization, automation, and a share tool to mobilize employees, partners, and patients as multipliers. As a result, Baden Cantonal Hospital significantly increased the reach of its content and reduced the workload for its marketing team, while yawave enabled more efficient, audience-specific content operations.

Cantonal Hospital Baden

Omar Gisler

Head of Marketing & Communication