Case Study: Westdale achieves 160% increase in leads with Yardi RENTCafé SEO & SEM

Yardi’s Online Campaigns Boost Leads for Real Estate Management Firm by 160%

Westdale is a national real estate investment and management firm overseeing about 200 properties across 30+ cities. In a highly competitive Class A rental market, Westdale struggled with seasonal competition and a prior marketing partner whose campaigns generated few conversions or actionable data, leaving Westdale unable to test and improve performance or effectively differentiate their communities.

Yardi applied its RENTCafé SEO/SEM expertise and mobile ad optimization (including early use of expanded text ads) to test, analyze and refine campaigns, improving targeting and transparency. The work produced immediate gains: leads rose 160% (81% from mobile), conversion rate increased 66%, cost-per-lead dropped 56% (CPC roughly halved), and overall lead quality and online leasing conversions improved.

Westdale

Jaymz Yates

Director of Technology