Case Study: The Sterling Group improves online leasing and resident communication with Yardi RentCafe

The Sterling Group streamlines 6,059-unit leasing with Yardi

The Sterling Group, a multifamily property manager, faced challenges with outdated and difficult-to-maintain property websites that lacked an integrated online leasing experience. They turned to Yardi and implemented its RentCafe platform to create dynamic, brandable websites that their marketing team could control.

Yardi's RentCafe solution provided efficient online leasing tools and nudge marketing features, which helped The Sterling Group convert prospects more quickly and improve resident communication. The platform streamlined operations by reducing paperwork and securely storing all data, supporting a portfolio of over 6,000 units.

The Sterling Group