Case Study: SPM, LLC achieves streamlined lead tracking and flexible integrated call automation with Yardi's RENTCafé Connect

SPM - Customer Case Study

SPM, LLC, a Birmingham-based property management company overseeing more than 175 communities and roughly 18,330 apartment homes across the Southeast and beyond, faced a challenge with call handling: its third-party answering service didn’t integrate with its Yardi property management and CRM systems, forcing staff to log into multiple platforms to track call sources and follow up on leads.

SPM piloted RENTCafé Connect at five properties, integrating on-demand call automation, live agents, chat/email, and community-specific data with Yardi Voyager, RENTCafé and RENTCafé CRM. The solution centralized call listening and follow-up, provided clear reporting on lead sources and response times, and offered self-service controls to toggle live support and manage budgets—simplifying workflows, improving lead tracking and response, and prompting plans to roll the solution out companywide.

SPM

Brian Reed

Information Systems Manager