Case Study: Continental Realty Corporation achieves faster leasing and increased online leads with Yardi RENTCafé

Continental Realty Corporation - Customer Case Study

Continental Realty Corporation (CRC) is a Baltimore-based, privately held real estate firm founded in 1960 that manages nearly 10,000 apartment homes and 3.5 million square feet of commercial space across the Mid-Atlantic and Southeast. CRC’s legacy corporate site hadn’t been redesigned in a decade, offered little SEO value, lacked individual property websites, and didn’t support online leasing, e-signatures or payments—making it difficult for prospects to find and convert.

CRC implemented RENTCafé and integrated it with Yardi Voyager to launch mobile-friendly marketing sites for every property, enable real-time availability and online leasing/payments, and centralize data across teams. Combined with RENTCafé’s marketing automation and nudge marketing, CRC increased online leads (over 500 leads and a 15% lift in six months), sped up the leasing cycle, improved SEO, and eliminated manual data duplication across systems.

Continental Realty Corporation

Belinda Torres

Corporate Marketing Director