Case Study: Continental Realty Corporation achieves 32% organic traffic growth with Yardi's RENTCafé Reach

Continental Realty Corporation - Customer Case Study

Continental Realty Corporation (CRC) is a Baltimore-based multifamily and commercial real estate firm managing nearly 10,000 apartment homes and 3.5 million square feet of retail space across the Mid-Atlantic and Southeast. When CRC launched new RENTCafé-built property websites, it had little SEO expertise or optimization on its legacy sites—keywords, alt tags and other SEO essentials were missing—so its properties weren’t being found by online renters.

CRC engaged RENTCafé Reach’s SEO services, integrated with Yardi Voyager and RENTCafé, providing a dedicated SEO specialist, on- and off-page optimization, ADA accessibility improvements, and monthly reporting. The result: organic traffic is up 32% portfolio-wide (one property saw a 62% lift), pageviews rose 42%, bounce rates fell, and CRC now benefits from better online visibility, accessibility and consolidated marketing and property-management data.

Continental Realty Corporation

Belinda Torres

Corporate Marketing Director