Case Study: PRG Real Estate achieves 454 leases in 3 months and 1:537 ROAS with Yardi (REACH SEO & Marketing IQ)

PRG Real Estate increased conversions and lowered costs with REACH SEO and Marketing IQ

PRG Real Estate, a multifamily operator managing 10,000+ apartments, faced a major reporting gap with its previous SEO agency: limited contact and no clear measurement meant the team couldn’t tell whether SEO was driving leads or leases.

After switching to REACH SEO and using the Marketing IQ analytics platform, PRG began regular meetings with dedicated SEO specialists and gained full visibility into performance. In three months SEO delivered 454 leases across 35 properties at a $29.20 cost per lease, produced a 1:537 ROAS (about $7M in net rental income), and helped drive a 189% increase in website traffic in year one, with all lead sources now tracked in a single dashboard.

PRG Real Estate

Devon Mendez

Marketing & Branding Manager