Case Study: Internacional achieves 395% higher conversions and $775 lower cost per lease with Yardi REACH PPC & SEO

INT increased conversions, decreased costs and leased more apartments with REACH PPC and SEO

Internacional (INT), a multifamily operator with about 12,500 units, discovered through Marketing IQ that it was overspending on an underperforming ILS with very low lease conversion. Director of Business Relations & Marketing Salina Ruiz identified the inefficiency and decided to shift strategy to improve lead quality and reduce acquisition costs.

INT partnered with REACH for PPC and SEO, reallocating ILS budget into targeted search marketing. The move produced a 395% higher PPC conversion rate and about $775 lower cost per lease, while REACH SEO delivered substantially better volume and efficiency (394 leases at a $36 cost per lease versus 98 leases and $416 per lease previously), allowing INT’s leasing team to convert more residents for less spend.

Internacional

Salina Ruiz

Director of Business Relations & Marketing