Case Study: Cushman & Wakefield / The Lund Company boosts conversions 68% and saves 6 hours/day with Yardi's Chat IQ & CRM IQ

The Lund Company increased conversion rates and enhanced efficiency with Chat IQ and CRM IQ

Cushman & Wakefield | The Lund Company, a multifamily operator managing 20,000 apartments, faced a flood of repetitive prospect and resident questions that ate up leasing teams’ time. Their existing chatbot required manual property-data updates and couldn’t handle many resident inquiries, leaving staff overloaded and response times inconsistent.

After implementing Yardi’s Chat IQ and CRM IQ—connected to RentCafe property data—Lund automated responses across email, call, text and chat (including after hours) and gave leasing teams a unified view of customer interactions. The solution answered 97% of questions instantly, saved about six hours of work per day, and helped convert 68% of leads into appointments, improving service and operational efficiency.

Cushman & Wakefield / The Lund Company

Carrie Bakke

Senior Systems Analyst