Case Study: Towne Properties achieves a 63% tour-to-application boost and saves 3,798+ hours with Yardi Chat IQ

Chat IQ transformed operations & revolutionized staff roles

Towne Properties, a multifamily operator with 15,000+ units, was overwhelmed by high volumes of online leads—many arriving after hours—and wanted to spend less time answering routine questions and more time on meaningful, in-person leasing interactions.

Yardi’s Chat IQ automated lead qualification and resident support, routing only the most promising prospects to leasing teams. In three months it handled 18,000+ conversations, saved 3,798 combined staff hours, answered 47% of prospect inquiries after hours, and drove a 55% lift in lead-to-show and a 63% increase in tour-to-application conversions, improving marketing ROI and customer engagement.

Towne Properties

Anne Baum

Director of Marketing