Case Study: Towne Properties achieves higher conversions and lower cost per lease with Yardi REACH (RentCafe)

Towne Properties increased conversions and decreased spend with REACH SEO and PPC

Towne Properties, a multifamily operator with 12,000+ apartments, found its RentCafe property websites converting better than listing services (ILS) but still needed more leads and lower acquisition costs. The challenge was to boost lead volume and reduce spend while moving communities off costly ILS channels.

Towne partnered with REACH by RentCafe to optimize site SEO and take over PPC campaigns. The result: improved traffic and engagement, SEO converting at 10–12% with a $63 cost per lease, PPC converting around 5% with a $240 cost per lease, better visibility into leads and leases, and multiple communities shifted off ILS—delivering stronger performance for less money.

Towne Properties

Michael Wilke

Marketing Strategist