Case Study: Sushidog disrupts the UK sushi market with branding and kiosk design from The Yard Creative

Sushidog launches a disruptive sushi kiosk with The Yard Creative, beating targets by 114%

The Yard Creative was approached by Sushidog, a new venture founded by Greg and Nick, with the challenge of creating a young, fun brand to disrupt the UK sushi market. The goal was to develop a chopstick-free concept that would make sushi a more accessible and appealing choice for people on the go.

The Yard Creative developed a vibrant brand identity and kiosk design that referenced American street style and revolutionary imagery. This solution provided a scalable platform for growth. The first Sushidog kiosk, secured in Westfield London, exceeded its annual sales target by 114%, and the business later reported 77% year-on-year revenue growth as it expanded.

Sushidog