Case Study: Socialites changes UK perceptions of vaping with The Yard Creative

Socialites boosts product sales 10% LFL with The Yard Creative

The Yard Creative was engaged by Socialites, a vaping company owned by a pharmaceutical business, to help change the UK public's perception of vaping and disrupt the marketplace. Their challenge was to create a retail experience that would position them as the number one choice for a healthier lifestyle alternative to smoking, appealing to both customers and landlords.

The Yard Creative developed a kiosk design that broke from the typical technological aesthetic of vape stores. The solution used natural materials and botanical elements in an apothecary-style space to communicate the brand's pharmaceutical connections and build trust. This repositioning by The Yard Creative led to significant results: product sales increased by 10% like-for-like and the size of the UK portfolio grew by 48%, achieving 60% above the annual target within just three months.

Socialites