Case Study: Regal strengthens its brand and portfolio with The Yard Creative

Regal strengthens UAE brand ahead of £680m+ sale with The Yard Creative

Property developers Regal approached The Yard Creative with a brand they felt no longer represented their progressive mentality and values. Their challenge was to evolve the brand to properly reflect their unique direction and aspirations across their growing portfolio.

The Yard Creative implemented a comprehensive rebranding strategy, which included repositioning, new brand assets, and a redesigned website. The solution combined an entrepreneurial mindset with aspirational luxury, successfully strengthening Regal's market position ahead of its £680+ million majority sale to developer Arada.

Regal