Case Study: Office boosts Nike Sage sell-through with The Yard Creative

Office sold out of Nike Sage in 2 weeks with The Yard Creative

The Yard Creative was appointed by Office, a high street shoe retailer, to enhance its shopping experience and set it apart as a style leader for the launch of the first-ever female Nike silhouette, the Sage. The challenge was to educate and inspire the female 'style editor' shopper by connecting with her on a real and relatable level.

The Yard Creative designed an award-winning window display that created a 'grammable moment' to stop shoppers in their tracks. The solution included a trial with celebrity endorsements and a collaboration with influencers. This resulted in the product selling out at the flagship Carnaby store. The project successfully strengthened Nike's authority and Office's brand positioning, and it won The International Visual Merchandising Awards 2019.

Office