Case Study: Nefos achieves a new growth direction with The Yard Creative

Nefos launches emba for hemp and cannabis with The Yard Creative

The Yard Creative was engaged by Nefos, a company with over 40 software products that was experiencing decision paralysis on how to grow beyond its existing markets. The challenge was to identify which software product to launch next and into which industry to target for expansion.

The Yard Creative conducted comprehensive market and competitor research to shortlist the most impactful software offerings. This led to a new strategy focusing on Nefos's real-time inventory management system for the US hemp and cannabis industry. The Yard Creative also created the new product's brand, naming it 'emba'. The solution provided Nefos with clarity and a new strategic direction, enabling them to make significant business decisions and target a high-value industry where accurate inventory management is crucial for success.

Nefos