Case Study: Mount Anvil achieves faster-selling development launches with The Yard Creative

Mount Anvil’s Royal Eden Docks becomes its fastest-ever selling development with The Yard Creative

The Yard Creative was appointed by Mount Anvil to address a challenge with their Royal Docks West development, which lacked a connection with investors and required a revolutionary new approach to its residential branding and marketing suite design. The need was to create a standout identity in a highly competitive property market.

The solution implemented by The Yard Creative was to apply a retail consumer engagement strategy to property marketing, leading to the creation of the new name and brand identity for Royal Eden Docks. This approach successfully expressed the development's verdant nature and vision. The results were significant, with the development becoming Mount Anvil’s fastest ever selling project. The marketing suite was highly rated, scoring 4.2 out of 5 for design effectiveness by agents, and the rebrand provided the depth to launch seven further phases.

Mount Anvil