Case Study: Landsec boosts retail engagement with The Yard Creative

Landsec boosts engagement 340% with The Yard Creative

The Yard Creative was engaged by Landsec to reposition its retail and hospitality offer. The challenge was to break away from stereotypical perceptions of landlords and build a new voice that better communicated Landsec's role as a partner to its retail brands, requiring a new retail personality and a campaign to raise awareness.

The Yard Creative conducted research to define a new partnership-focused strategy, productizing the offer into four clear products. They created the "Story of Two Halves" launch campaign, which used a distinctive color palette and a human-centric narrative to stand out. The efforts by The Yard Creative dramatically increased engagement by 340%, smashed all KPIs, and generated significant press coverage.

Landsec