Case Study: John Lewis & Partners boosts sales and transforms its Horsham store with The Yard Creative

John Lewis & Partners boosts Horsham store sales 39% in 10 weeks with The Yard Creative

The Yard Creative partnered with John Lewis & Partners to address the challenge of making a British high street institution relevant in the face of changing retail landscapes and consumer behavior. The iconic department store needed to reset its approach to connect with customers and redefine its role beyond e-commerce.

The Yard Creative implemented a new retail strategy and interior design for a trial store in Horsham, creating a flexible, experience-focused space. The solution included a 'tree and branch' layout, theatrical displays, experiential retailing, and digital integration to create an engaging in-store experience that cannot be replicated online. The vendor's work resulted in sales increasing by 39% in the first 10 weeks, significantly exceeding the project's 20% target.

John Lewis & Partners