Case Study: John Lewis & Partners boosts home design bookings with The Yard Creative

John Lewis & Partners boosts home design bookings 300% with The Yard Creative

The Yard Creative partnered with John Lewis & Partners to address a challenge within the Home department. The customer needed to reinvent its shopping experience to make its broad product range feel relevant and tailored to time-short urbanites, moving away from a traditional product-focused hard sell.

The Yard Creative implemented a solution grounded in extensive research, including in-store work, mystery shopping, and customer interviews. This informed a comprehensive experience map that rethought the entire consumer journey. The resulting strategy was used to design new concept stores, which helped establish John Lewis & Partners as an authority in service and design. This led to a measurable impact, with the Peterborough store seeing a 300% uplift in home design bookings.

John Lewis & Partners