Case Study: Indu builds an inclusive teen beauty brand with The Yard Creative

Indu secures £4m+ investment and expands into Sephora with The Yard Creative

The Yard Creative was hired by Indu, a skincare brand for teens, to create an age-appropriate and inclusive brand identity. The challenge was to develop a brand that empowered 11-17 year olds to explore their individual beauty while balancing a fun and young aesthetic with a responsible and conscious one, all while appealing to both teens and their parents.

The solution implemented by The Yard Creative was a bold and zesty brand identity centered around the essence of 'teen spirit' to celebrate courageous individuality. This new positioning successfully supported a £4m+ investment round and enabled Indu's retail expansion through Sephora, including an international rollout across Australia and New Zealand.

Indu