Case Study: GB Railfreight strengthens its brand and digital presence with The Yard Creative

GB Railfreight becomes the UK’s most profitable railfreight provider with The Yard Creative

GB Railfreight (GBRf), the UK's third-largest and most profitable railfreight provider, sought to overhaul its identity to amplify brand recognition and support its ambitious growth plans. The challenge was to develop a brand that better embodied the business and its offerings, with a primary focus on establishing a modern digital presence to aid in large-scale online recruitment. The Yard Creative (TYC) was enlisted to create a flexible brand identity system to meet this challenge.

The Yard Creative executed a comprehensive rebrand, treating GBRf as a lifestyle brand for 'people and businesses that are going places.' The solution included a new brand strategy, a distinct colour palette, a display typeface, and an art direction that championed its employees. TYC also designed a new website with a focus on modern UI/UX principles to serve as a digital home for the brand and a foundation for its recruitment drive. The results positioned GBRf as a dependable service delivered by the best in the business, and TYC has continued to support the business with ongoing design work for journals, merchandise, and campaigns.

GB Railfreight