Case Study: Converse transforms global concession rollout with The Yard Creative’s AR app and virtual showroom solution

Converse saves weeks on concession design with The Yard Creative's 5-minute AR app

Converse faced the challenge of engaging its global partners to adopt a new, complex 200-page concession playbook, a task made difficult as English was a second language for most. The Yard Creative (TYC) identified an opportunity to break from traditional methods and developed a digital solution centered around an AR app.

The Yard Creative implemented a multi-faceted solution that included interior design, a graphic playbook, and a game-changing AR application. This app allowed partners to design their concessions in real-time on the shop floor within minutes, saving Converse weeks in design and sign-off time. TYC further revolutionized campaign execution with virtual showrooms, leading to a huge uplift in the consistency and presentation of in-store campaigns globally.

Converse