Case Study: Battersea Power Station boosts footfall with The Yard Creative

Battersea Power Station boosts awareness with The Yard Creative after 48% of nearby residents didn’t know it was open

The Yard Creative was engaged by Battersea Power Station to address a significant challenge: despite having incredible tenants, the development's Phase 1 was experiencing low footfall a year after opening. The client needed to understand why awareness was so low, define its catchment area, profile its customer base, and receive strategic recommendations to boost visitor numbers.

To solve this, The Yard Creative conducted extensive market research, including face-to-face and online surveys with over 2,000 people, competitor analysis, and a study of the area's analytics. Their research revealed that 48% of locals in a two-mile radius were unaware anything was open and 64% didn't know enough about the offerings. The strategic recommendations, which included improved wayfinding and promoting the site's cultural offerings, provided a substantial foundation for the client's future growth.

Battersea Power Station