Case Study: Archie launches an approachable Open Banking brand with The Yard Creative

Archie boosts Open Banking understanding with The Yard Creative, despite 78% unfamiliarity

The Yard Creative was engaged by Archie, a new fintech startup, to help it launch and stand out in the competitive open banking market. The client's challenge was to overcome widespread public uncertainty and skepticism around open banking in order to make the technology more accessible and widespread, while competing against larger, well-funded rivals.

The solution implemented by The Yard Creative began with in-depth research that revealed 78% of people did not understand open banking. This insight led to a human-centered brand strategy and a friendly, jargon-free tone of voice. The vendor developed the name 'Archie' and a full visual identity to be approachable and bold. The Yard Creative was then entrusted to implement the new brand through UX and UI design, social media, and marketing strategy, successfully launching the startup to market.

Archie