Case Study: Black Rodeo USA Association curbs ticket scalping and improves event ticketing with Yapsody

How Yapsody Helped Black Rodeo USA Tackle Ticket Scalping and Enhance Event Management

The Black Rodeo USA Association, an organization celebrating Black culture through rodeo events, faced a challenge with ticket scalpers using their previous platform. These scalpers bought tickets to resell at inflated prices, threatening customer trust. They switched to Yapsody in 2024 to access advanced features and reduce fees to better serve their attendees.

Yapsody implemented its "Prevent Ticket Scalping with User Blocklist" feature, allowing the association to block suspicious purchasers and verify them at will-call. This solution successfully curbed scalping. The results were significant, with over 32,000 tickets sold across 9 events, culminating in a 100% customer satisfaction score and a seamless 5/5 star experience for the organization, achieved through Yapsody's support.

Black Rodeo USA Association