Yapp
7 Case Studies
A Yapp Case Study
Verizon Wireless, a cellular communications company, needed a versatile, affordable mobile app solution for regional staff trainings and internal events. Custom app development proved prohibitively expensive, so Verizon chose Yapp to provide a single, easy-to-manage mobile event app for training meetings, internal team communication, and annual celebrations.
Yapp delivered apps with schedules, news feeds, push notifications, real-time photo sharing and Twitter integration, enabling on-the-fly updates and higher attendee engagement. After adopting Yapp, Verizon grew from 2 to nearly 8 event apps per year, supported events of 100–500+ attendees, and cut event spending by about 10% by replacing paper, while participant demand and positive feedback increased.