Case Study: a global beverage industry leader accelerates RTD market insights with Yabble AI Personas

Global Beverage Industry Leaders saves $15,000 and cuts insights time to 2 weeks with Yabble

The customer, a global beverage industry leader, faced the challenge of understanding the complex Australian alcoholic ready-to-drink market to segment consumers and validate new product concepts. They partnered with the vendor Yabble and used its AI Personas solution to rapidly generate these insights.

Yabble implemented its solution by developing six detailed, interactive AI personas to explore the market. The project delivered results in just two weeks at a cost of $5,000 USD, compared to an estimated six weeks and $20,000 USD for traditional methods. This provided the company with key market segment insights more rapidly and cost-effectively.