Case Study: Ecology & Co achieves faster, more confident packaging validation with Yabble

Ecology & Co delivers packaging insights in 30 minutes with Yabble

Ecology & Co, a New Zealand-based alcohol-free spirit brand, faced the challenge of redesigning and testing its new RTD packaging for a global launch across key markets like the UK and EU. They needed to answer nuanced brand and design questions quickly. They partnered with vendor Yabble and utilized its AI-powered Virtual Audiences tool, specifically the Vision feature, to gain rapid consumer insights.

Using Yabble's solution, the brand was able to get topline insights in 30 minutes and a full report within one week. The results provided clear direction on design, messaging, and competitive standing, leading to a validated packaging strategy. This approach reduced the project timeline by over 50% and cost just US$25,000 compared to an estimated US$45,000 for traditional research, giving Ecology & Co unprecedented speed and confidence for its global launch.

Ecology & Co