Case Study: Nielsen Holdings achieves rapid, reusable training content delivery with Xyleme

Empowered Employee Training With a Content Strategy

Nielsen, a global consumer insights firm covering more than 100 countries, consolidated over 400 discrete products into a simplified Practice Framework and tasked its Global Training Organization with delivering timely, relevant learning to keep pace with rapid product development and acquisitions. Sales teams needed small, consumable content they could access before, during, and after client calls, and the training team had to update, personalize and translate content quickly across regions and roles.

Nielsen adopted Xyleme and an agile, pilot-driven approach to move from monolithic courseware to small, reusable content chunks and layered, modular design—separating content from presentation and using personas for just-in-time delivery. The change enabled rapid publishing, efficient translation and fast course assembly; development time shrank from months to days, improving business alignment and the effectiveness of learning that supports sales revenue.

Nielsen Holdings