Case Study: PUPA elevates customer engagement and loyalty with XY Retail

PUPA boosts loyalty redemptions by 30% with XY Retail

PUPA, a global beauty and cosmetics retailer, faced challenges with fragmented customer experiences as it expanded across Europe. Its legacy systems lacked personalization, made loyalty data invisible at checkout, and offered hard-to-track promotions. To address this, PUPA selected the modern retail platform from XY Retail.

By implementing XY Retail's platform, which included POS, Clienteling, Promotions, and Loyalty modules, PUPA unified its store operations. This solution delivered significant results, including a 30% increase in loyalty redemptions and a double-digit improvement in sampling-to-purchase conversion. The vendor, XY Retail, enabled rapid rollouts across multiple countries and provided better visibility into customer preferences.

PUPA