Case Study: American Traveler achieves 75% faster page loads with XWP

American Traveler cuts page load times 75% with XWP

American Traveler, a premier travel nursing agency, faced significant challenges with their website's performance, including slow page load times and poor Core Web Vitals scores. With a Google algorithm update looming and their internal resources diverted by COVID-19 operational changes, they needed an expert partner. They contacted XWP, a specialist in website optimization, to analyze and improve their site.

XWP implemented a comprehensive performance solution, which included deferring unnecessary JavaScript, optimizing images and fonts to reduce layout shifts, and advising on database storage practices. This work resulted in a 75% reduction in page load times, a PageSpeed Insights score of 98, and a 50% improvement in image load times. The improvements led to a 19% increase in indexed position listings and a 48% increase in listing exposure, significantly boosting organic leads for the customer.

American Traveler