Case Study: a long-time client reverses Google search traffic decline with XWP

a long-time client boosts page views 30% with XWP

A long-time client, a media publisher, faced a steady and severe decline in Google search traffic that threatened to shut down their platform. Despite XWP handling their website maintenance and performance optimizations, the traffic drop continued after Google's algorithm updates, indicating a problem that went deeper than just technology.

XWP conducted a full audit and implemented a strategic solution focused on content. They de-indexed nearly 50% of the site's low-performing content from Google and optimized the remaining articles. This strategy by XWP led to an almost immediate impact, resulting in a 34% increase in average daily page views and a 46% rise in Google Discovery impressions, making the site more resilient to future algorithm changes.