Case Study: Visit Truckee boosts winter tourism and drives 22%+ conversions with Xtropy

Visit Truckee boosts winter tourism with Xtropy and achieves a 22% conversion rate

Visit Truckee-Tahoe, a destination marketing organization for Truckee, California, wanted to increase overnight tourism and drive visits during its slower off-peak seasons. They partnered with vendor Xtropy to address this challenge and meet their goals of generating location awareness and boosting lodging and event bookings.

Xtropy implemented a full-funnel digital advertising solution that included display, video, and search ads. A key component was leveraging weather-triggered ads via their partner IfThenAds to serve timely promotions during optimal conditions. This strategy resulted in a highly successful campaign; during one winter, weather-triggered ads achieved over 104,000 impressions and drove traffic to the website with an extremely high conversion rate of over 22%.

Visit Truckee